WORKSHOP 1/5/19: “Create a Marketing Plan” — Start Your New Year Right!


Sign up for our Workshop January 5th, at Preservation Park in Oakland.

January is the time of new beginnings, so we’re starting the year off with a workshop that will give you the chance to make this the best year ever. If you’ve fallen behind in promoting your work, get clear on your goals to get ahead!

Walk Out of This Workshop with Your Own Personalized Marketing Plan for 2019 

This is no mere lecture but a fully detailed planning session with time to work on your own plan. 

In this workshop, we’ll cover:

  • Timing of a traditional PR campaign
  • Creating a blog/website editorial calendar
  • Event promotion
  • Creating a social media post calendar
  • Useful online tools to manage your plan

Whether you are planning a to reach out to traditional media with a PR campaign, submitting articles for print or promoting your own website with social media and blogging, this workshop will give you the tools you need to plan your year.  Learn useful web apps that make digital marketing and PR easier, in a setting where you can ask questions if you run into frustrations. And as with all our events, meet other writers who will be looking for opportunities to collaborate on promoting one another’s works. 

Don’t delay! You know you need a marketing plan, and you know January is the best time to do it. Why not sign up for our workshop now

SIGN UP: Create a Marketing Plan Workshop [eventbrite]

The workshop will be located at the same place as our regular meetings, beautiful Preservation Park in Oakland. Bring a laptop for maximum productivity, and a bag lunch. Coffee will be provided.

The workshop is $20 for members, $40 for non-members. If you are a writer facing financial hardship, please contact us about receiving support via the Jack and Jenny Fund. 

About Workshop Presenter Karma Bennett

Karma Bennett
Marketing Guru Karma Bennett

The workshop will be presented by CWC Berkeley’s webmistress Karma Bennett. You certainly already know her from our meetings, and may even know that she is a content writer and digital marketing strategist, and a former book publicist. But did you know has spoken on social media and digital marketing at the University of the Pacific Writers Conference, the San Francisco Writers Conference, and PubCamp Seattle? The classes she teaches at Academy X and Bay Area Video Coalition receive rave reviews.

Karma has handled social media for Current TV and Alibris, among others, and has more than 40,000 social media followers. Her clients are mostly authors or small business owners, who look to her to build their platform and professionally represent their brand.

At her January 5 workshop for the CWC, you can expect a boatload of useful tips packaged with funny cartoons, vibrant imagery, and real-life anecdotes about what she’s learned from a decade in publishing and marketing. 

“You CAN Get Published” with Lloyd Lofthouse on April 21st

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Need help getting your writing into print? Lloyd Lofthouse, our featured speaker for the April 21 meeting, is a good person to ask for advice. A past president of CWC’s Berkeley Branch, he helped launch our marketing group and has mentored fellow writers interested in self- publishing.

Lloyd’s own self-published work has attracted recognition. His short story, “A Night at the ‘Well of Purity,’” was a finalist in the 2007 Chicago Literary Awards. That same year, his first novel, My Splendid Concubine, earned honor-able mentions in general fiction from several book festivals. Currently, he’s revising and preparing to publish Running with the Enemy, a novel based on his experience as a Marine in Vietnam.

After his military service, Lloyd earned a BA in journalism, attended the UCLA writing program for several years, completed graduate work at Cal Poly Pomona, and later earned an MFA in writing. In 1999 he married Anchee Min, who introduced him to China and to the importance of Robert Hart (1835- 1911). A British consular official who helped modernize the Middle Kingdom but hid his private life, Hart became the main character in Lloyd’s books. Lloyd is a prolific blogger on veteran’s issues, teaching, writing, and China.

Click here for information about location and time.

March 3 WORKSHOP — “Social Media Branding for Authors” with Beth and Ezra Barany

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Saturday, March 3, 2012
10 a.m. – 1 p.m.

In this hands-on workshop with best-selling and award-winning authors (and happily married couple!) Beth and Ezra Barany, we will help you take the first steps to attract your right readers and build your fan base of raving fans so you can sell more books.

In this conversation you will:
• Discover your Clear Message to attract your right readers
• Define your unique author identity to start the conversation
• Uncover the key to successful marketing and branding: the Success Mindset
• Learn what to say on the various social media  to attract your right readers and more of them.

Beth Barany, writer’s coach and author of The Writer’s Adventure Guide: 12 Stages to Writing Your Book, and the bestselling Overcome Writer’s Block, and Henrietta The Dragon Slayer, runs an active online community for authors who use journaling for self-development. She has helped authors get their books written and edited, published and marketed, into the hands of their readers for over 10 years; five of her clients’ books have been best-sellers. Author and consultant, Ezra Barany, helps authors design and promote their books so they can have the success they desire. When it comes to social media, Ezra uses Facebook, Twitter, and YouTube to market his award winning and Amazon bestselling suspense novel The Torah Codes.

To Register: Send a check made out to CWC-BB for $13 (members) or  $29 (nonmembers)  to: Attn: Workshops, PO Box 6447, Alameda, C, 94501. Be sure to include an email address!