See You Tomorrow! Start the Year Right with a Marketing Plan.

Leave a comment

Is your writing poised for flight this year? There are still a few spots left in tomorrow’s Marketing Calendar workshop with Karma Bennett!

Create a Marketing Plan Workshop promo image

Hello Writers,

We’re gearing up to start a year of great support for writers! Don’t miss tomorrow’s planning workshop! 

A Workshop for Writers: Create a Marketing Plan with Karma Bennett

A few last minute details:

1) TIME CHANGE – the event will go from 11-2pm, not 3pm as stated in the flyer. This won’t affect the length of the presentation and workshop; it just means we’ll work through lunch rather than breaking for lunch. (Room will be closed at 2:30pm)

2) Come a little early to find street parking. If there are no spaces IN Preservation Park, you will find one on surrounding streets (MLK and 12th is the closest corner.) We are just 3 blocks from 12th Street Bart – a very nice walk.

3) There are still some spaces open if you would like to bring a friend! Who do you know that is working on getting their writing poised for flight this year? Tickets are $40 at the door/$20 for members. 

4) We are having our half-year Membership Special starting now! Only $42.50 and if you are not a member yet we can apply your ticket price appropriately at the door.

Ready to plan 2019? Let’s do this!

See you tomorrow!

Kristen Caven
www.kristencaven.com

President 2018-2019
berkeley.cwc@gmail.com

CWC-Berkeley.org

Advertisements

WORKSHOP 1/5/19: “Create a Marketing Plan” — Start Your New Year Right!

3 Comments

Sign up for our Workshop January 5th, at Preservation Park in Oakland.

January is the time of new beginnings, so we’re starting the year off with a workshop that will give you the chance to make this the best year ever. If you’ve fallen behind in promoting your work, get clear on your goals to get ahead!

Walk Out of This Workshop with Your Own Personalized Marketing Plan for 2019 

This is no mere lecture but a fully detailed planning session with time to work on your own plan. 

In this workshop, we’ll cover:

  • Timing of a traditional PR campaign
  • Creating a blog/website editorial calendar
  • Event promotion
  • Creating a social media post calendar
  • Useful online tools to manage your plan

Whether you are planning a to reach out to traditional media with a PR campaign, submitting articles for print or promoting your own website with social media and blogging, this workshop will give you the tools you need to plan your year.  Learn useful web apps that make digital marketing and PR easier, in a setting where you can ask questions if you run into frustrations. And as with all our events, meet other writers who will be looking for opportunities to collaborate on promoting one another’s works. 

Don’t delay! You know you need a marketing plan, and you know January is the best time to do it. Why not sign up for our workshop now

SIGN UP: Create a Marketing Plan Workshop [eventbrite]

The workshop will be located at the same place as our regular meetings, beautiful Preservation Park in Oakland. Bring a laptop for maximum productivity, and a bag lunch. Coffee will be provided.

The workshop is $20 for members, $40 for non-members. If you are a writer facing financial hardship, please contact us about receiving support via the Jack and Jenny Fund. 

About Workshop Presenter Karma Bennett

Karma Bennett
Marketing Guru Karma Bennett

The workshop will be presented by CWC Berkeley’s webmistress Karma Bennett. You certainly already know her from our meetings, and may even know that she is a content writer and digital marketing strategist, and a former book publicist. But did you know has spoken on social media and digital marketing at the University of the Pacific Writers Conference, the San Francisco Writers Conference, and PubCamp Seattle? The classes she teaches at Academy X and Bay Area Video Coalition receive rave reviews.

Karma has handled social media for Current TV and Alibris, among others, and has more than 40,000 social media followers. Her clients are mostly authors or small business owners, who look to her to build their platform and professionally represent their brand.

At her January 5 workshop for the CWC, you can expect a boatload of useful tips packaged with funny cartoons, vibrant imagery, and real-life anecdotes about what she’s learned from a decade in publishing and marketing. 

Writing Tips from our April Featured Member, Karma Bennett

1 Comment

Editor’s note: Today we start a new series that presents interviews with Berkeley CWC members who are to be featured at our events. These interviews are presented by Jason Yiu. Our first featured member is Karma Bennett, who is not only the featured member at this Sunday’s meeting, she’s also our Berkeley branch president. Now I turn it over to Jason. 

SAMSUNG DIGITAL CAMERAKarma Bennett has experience in many fields of writing: poetry, writing content for businesses, novels, even in publishing and publicity. She has been working in publicity and marketing since 2007, specifically in book publicity and digital marketing, and now she runs her own business in that field, at www.karmabennett.com. Bennett’s forte is in increasing publicity in social media, creating Google search keywords for blogs, and overall making sure her clients get more attention online. She enjoys writing about music, politics, feminism, and philosophy, and she blogs about them in www.futureisfiction.com. She is one of the top ten most-popular blogger on blip.fm, with over 42,000 followers. Although she has no published work yet, in the past decade, she has been working on a novel.

Bennett’s intention for writing is unequivocal: writing is what fulfills her the most. “It’s natural. It’s what I’m good at,” she said. “It’s the question of ‘What did you do while you’re on Earth?’ Writing’s the only answer that makes me satisfied.”  She started off writing poetry, but realized that poetry can’t build a career, so she pivoted into writing novels. 

JY: Can you tell me a little about the novel you’ve been working on?

KB: The novel is about an artist who has recurring dreams about the Garden of Eden. She is trapped within the ambiguity of whether she is going insane, or if she is in fact called to save the world.

Bennett compares the novel to Pan’s Labyrinth, by Mar Diestro‑Dópido, where the ending could be interpreted in different ways, depending on the perspective of the reader. While writing, Bennett had the objective to construct this ambiguous ending, empowering the reader to perceive an ending in his or her own head. Is it fantastical, or is it real?

JY: As an experienced writer, are there any tips you would like to give to other writers?

KB: Don’t self publish.

As someone who worked in marketing and publicity for many years, the first suggestion Bennett would give to other writers is a practical one: don’t self-publish. She’s talked to many writers over the years who are gung-ho about self-publishing in order to put their work out there, but she doesn’t recommend it if the author wants to get their books in the bookstores. From her experience, “buyers will only look at books from traditional publishers,” she said.

KB: Join a writer’s group!

Bennett has been part of three writer’s groups, and she says that it helps her grow as a writer. She learns from the critiques they give her on her writing and absorb their point of view. She also mentioned the essentiality for writers to collaborate, especially for blogs. Speaking from her own blogging experience, she knows what the readers want is more content in the blogs. Being the only blogger on her website, she was only able to post monthly posts given her time restraints with her business. To tackle this issue, Bennett has been thinking about collaborating with a few other writers so they could each contribute to the blog to drive more frequent content.

KB: Most importantly, write everyday.

This was the last point Bennett added, but stressed with most gravity. “If you look at runners, they don’t hit their best times every practice. Writers have to be like runners and basketball players, to continue practicing,” she said, “Even if it’s writing journal entries that won’t be seen by anybody else.” Bennett emphasized the importance of keeping up with the daily writing, and, comparing writers to athletes once more, “don’t be too hard on yourself if your writing doesn’t meet your standard. Keep writing.”

JY: What motivates you in writing?

“The news, and ignorance,” she answered, but clarifies that she doesn’t mean that in a judgmental way. There would be instances where she comes across people saying things that are politically incorrect that makes her perplexed. She, then, realized that it’s because many people don’t have the a background or frequent exposure to politics and sociology. Thus, one of her strongest objectives in writing would be to raise awareness for views she doesn’t think are talked about enough, or to edify her readers on political views that are often misunderstood from an unbiased point of view.  

JY: Lastly, do you want to leave us with some of your favorite authors and books?

Bennett has recently been reading Joseph Campbell’s work as well, on account of her research for her recent novel. Referring to The Hero with a Thousand Faces, she is intrigued by his theory of monomyths, how he pointed out the common denominator for all religions share archetypal similarities. Although Bennett had her qualms with many religious practices in the past, she said Joseph Campbell made her understand what we see a lot of times are results of culture changes, but not in the idea of the religion itself.

Bennett has read numerous books in her life, but the two authors she could think of from the top of her head were Kurt Vonnegut and Catherynne M. Valente. She indicates that she likes how Kurt Vonnegut triggered the question of “am I who I am, or am I who I pretend to be?” She referenced her favorite book by Vonnegut, Mother Night, and explained that the split identity of the protagonist, and the conflict of those two identities, shifted her perspective on who we really are. Bennett likes Valente for her imaginative fantasy novels. “[Her] descriptions are so engaging, she creates a world that only exists in her own head,” Bennett said.

Karma Bennett will be reading a short passage from her work at our meeting this Sunday. Come out and say hello, and be sure to look out for the hidden Easter eggs! They contain a coupons for discounts from publishing professionals in our club, including several from Bennett too. 


Jason Yiu