WORKSHOP 1/5/19: "Create a Marketing Plan" — Start Your New Year Right!
Sign up for our Workshop January 5th, at Preservation Park in Oakland.
January is the time of new beginnings, so we’re starting the year off with a workshop that will give you the chance to make this the best year ever. If you’ve fallen behind in promoting your work, get clear on your goals to get ahead!
Walk Out of This Workshop with Your Own Personalized Marketing Plan for 2019
This is no mere lecture but a fully detailed planning session with time to work on your own plan.
In this workshop, we’ll cover:
- Timing of a traditional PR campaign
- Creating a blog/website editorial calendar
- Event promotion
- Creating a social media post calendar
- Useful online tools to manage your plan
Whether you are planning a to reach out to traditional media with a PR campaign, submitting articles for print or promoting your own website with social media and blogging, this workshop will give you the tools you need to plan your year. Learn useful web apps that make digital marketing and PR easier, in a setting where you can ask questions if you run into frustrations. And as with all our events, meet other writers who will be looking for opportunities to collaborate on promoting one another’s works.
Don’t delay! You know you need a marketing plan, and you know January is the best time to do it. Why not sign up for our workshop now?
The workshop will be located at the same place as our regular meetings, beautiful Preservation Park in Oakland. Bring a laptop for maximum productivity, and a bag lunch. Coffee will be provided.
The workshop is $20 for members, $40 for non-members. If you are a writer facing financial hardship, please contact us about receiving support via the Jack and Jenny Fund.
About Workshop Presenter Karma Bennett
The workshop will be presented by CWC Berkeley’s webmistress Karma Bennett. You certainly already know her from our meetings, and may even know that she is a content writer and digital marketing strategist, and a former book publicist. But did you know has spoken on social media and digital marketing at the University of the Pacific Writers Conference, the San Francisco Writers Conference, and PubCamp Seattle? The classes she teaches at Academy X and Bay Area Video Coalition receive rave reviews.
Karma has handled social media for Current TV and Alibris, among others, and has more than 40,000 social media followers. Her clients are mostly authors or small business owners, who look to her to build their platform and professionally represent their brand.
At her January 5 workshop for the CWC, you can expect a boatload of useful tips packaged with funny cartoons, vibrant imagery, and real-life anecdotes about what she’s learned from a decade in publishing and marketing.