Sept 17th: How to Craft a Book that Sells, with Nina Amir

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ATTENTION: NEW VENUE! 

****We’ve moved! See below for our new location!****

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Our new meeting space, Preservation Park, is convenient to BART and 980, near downtown Oakland.

The average book today sells only about 250 copies per year and 3,000 in its lifetime. Improve your odds of becoming a successful author by producing a business plan for your book before you write a word. As you do, you develop an Author Attitude, craft a marketable book idea, and evaluate your idea and yourself through a publishing professional’s lens. You also develop a career plan to help you reach your goal: successful authorship.

 

At our September meeting, learn how to determine if your book is not only a great creative idea but also marketable product—a viable business venture. Go through the Author Training Process, the foundation for creating books that sell—to publishers and to readers! This nine-step evaluation tool helps you determine if your book is ready to go to market—to be shopped to agents, publishers or readers—and if you are ready to become an author.

(Based on Nina Amir’s book, The Author Training Manual, Writer’s Digest Books, March 2014.)

Session Takeaways:

  • Learn how to discover if your book idea is marketable.
  • Find out how to decide if you are cut out to write and market a successful book—if you are an attractive publishing partner or savvy indie publisher.
  • Discover what publishers and readers want.
  • Learn how to produce a successful book.
  • Take the nine steps in the “proposal process.
  • See through an acquisitions editor’s eyes.
  • Find out why you shouldn’t write your book as soon as you get the idea.
  • Learn how to be the business partner a publisher seeks.

About our Featured Speaker, Nina Amir

nina-amirNina Amir is an Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual and Creative Visualization for Writers. She is known as the Inspiration to Creation Coach because she helps writers, bloggers and other creative people combine their passion and purpose so they move from idea to inspired action and achieve more inspired results.

Nina is a hybrid author who has self-published 17 books and had as many as 11 books on Amazon Top 100 lists and six on the same bestseller list (Authorship) at the same time.

As an Author Coach, some of her clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is an international speaker and award-winning journalist and blogger as well as the founder of National Nonfiction Writing Month and the Nonfiction Writers’ University.

Find her at NinaAmir.com.

But That’s Not All!

Get Marketing Support, Get Your Craft Questions Answered, and Network with Other Writers…and Check Out Our New Location in the Heart of Oakland

We are meeting at Preservation Park

Our next meeting will be right off 980 in downtown Oakland, at beautiful Preservation Park. Just off 12th Street, naturally you can get there from the 12th St. BART station. Those with limited ability can use the parking lot off of MLK Way; otherwise there should be plenty of FREE parking within the park and on surrounding streets.

Nina Amir speaks at 3:15, but remember our meetings start at 12, and include interactive groups to help you with your writing and your book sales. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously

12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers

3:00–3:15 – CWC Featured  member Karma Bennett reads
3:15–4:30 – Featured Speaker Nina Amir

Meetings are $5 for members, $10 for non-members.

 

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JUNE 18: How to Turn Your Book into an Audiobook with Howard Van Es

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how to turn your book into an audiobook (June 18th 109 3rd St Oakland)

Come to Our June 18th Meeting
Featuring Howard Van Es

Our June meeting will feature Howard Van Es, president of Let’s Write Books, Inc. His company helps authors with editing, design, publishing and book marketing services. He’s going to talk to us about audiobooks.

Turn Your Book Into an Audiobook

Howard VanEs

Howard Van Es will speak at our June 18th meeting on how to turn your book into an audiobook

The market for audiobooks is exploding due to the growing number of computers, smartphones, and tablets, which make it easy for the consumer to purchase and instantly listen to their favorite books. Interestingly, Amazon has seen this trend and purchased Audible a few years ago. They also own ACX, which is the major distributor of audiobooks to Amazon, Audible, and iTunes, the three big platforms for audiobook sales.

The digital platform is another way to easily repurpose the content of books while tapping into more channels of distribution, which means more people being exposed to your book resulting in more sales and royalty payments for you. Howard Van Es will show you how to turn your book into an audiobook and tap into this hot trend in book sales.

In addition to running his company, Van Es is also author of 30 books of his own and has ghostwritten many others for clients. He is also the former owner and creative director of an award winning advertising agency.

Find out more about Howard Van Es at LetsWriteBooks.net

But Wait, There’s More

Howard Van Es will speak at 3:15, but remember our meetings start at 12, and include interactive groups to help you with your writing and your book sales. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

Our June meeting will also be when we announce our new executive board. Find out who is going to be running the Berkeley CA Writers Club throughout 2017, what they have planned and how they will steer this ship.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements & MEET THE NEW CWC EXECUTIVE BOARD!

Featured Speakers
3:00–3:15 – CWC Featured Member Joanne Ainsworth reads
3:15–4:30 – Featured Speaker Howard Van Es

Meetings are $5 for members, $10 for non-members.

Meeting Location: Jack London Park in Jack London Square

520 3rd Street, Oakland

One block east of Broadway. It’s a big brick building between third and fourth streets. Ring the buzzer to be let in, the code will be on a sign on the door.

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May 21: How to Get Paid to Write for Magazines and Websites with LeeAnne Krusemark

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LeeAnneKrusemark 350pxSUN MAY 21 – To write and get paid for it online or in magazines usually begins with a pitch or query.  At our May 21st meeting, LeeAnne Krusemark will talk about when to prepare each and how to find opportunities that pay. And while getting paid is great, she’ll also talk about other options that can lead to credibility and payment down the road. Krusemark will explain how these items help build your portfolio and online platform and how those benefit your future as a writer.

We meet at 520 3rd St. in Jack London Square.

About LeeAnne Krusemark

LeeAnne is an adjunct online Professor of Publishing for Harvard and more than 1,000 other facilities worldwide, and is a nationwide speaker on the topic. She is also a former journalist, editor, and managing editor of newspapers, as well as an author of countless magazine articles and several books on business and publishing, some of which can be found on Amazon. LeeAnne has recently authored a screenplay that Hallmark has expressed an interest in, and has also started representing other writers as an editor and agent. The inspiration she gives to others has even been compared in writing to Oprah!

leeannekrusemark.com

But Wait, There’s More

As always we offer two interactive groups to boost your writing career. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements & ELECTION!

Featured Speakers
3:00–3:15 – CWC Featured Member Judith Newton reads
3:15–4:30 – Featured Speaker LeeAnne Krusemark

Meetings are $5 for members, $10 for non-members.

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What They Never Told Me about Being a Writer

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what-they-never-told-me-being-a-writer-connie-hale

Are you ready to get serious about your writing career? Whether it’s your first book or your fiftieth, whether you write poems or parables, penny dreadfuls or pensive memoirs, every kind of writer is welcome at the oldest organization for writers west of the Mississippi.

This month in addition to our regular marketing and craft groups, we welcome Constance Hale.

Through remarks that are frank, sometimes funny, and often inspiring, Constance Hale reveals some of the ups and downs of her 30-year career as a writer. She’ll tell you the surprising story of her first piece in print, how she later became an “accidental grammarian,” and how she recently resolved to break out of the pigeon hole she found herself in and write from her deepest passions—the market be damned. Along the way she’ll share some tips on how to make sentences sing and how to make it as a freelance writer.

About Constance Hale

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Constance Hale is a San Francisco–based journalist and the author of three books on language and literary style, including Sin and Syntax. She has been called “Marion the Librarian on a Harley, or E. B. White on acid.” Her profiles, essays, and articles have appeared in The New York Times, Los Angeles Times, The Atlantic, Afar, and Honolulu. In 2016, she published a book on the evolution of hula, The Natives Are Restless, and a children’s book, ‘Iwalani‘s Tree. She covers the writing life at SinAndSyntax.com.

But Wait, There’s More

As always we offer two interactive groups to boost your writing career. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers
3:00–3:15 – CWC Featured Member Karma Bennett reads
3:15–4:30 – Keynote Speaker Constance Hale

Meetings are $5 for members, $10 for non-members.

Get Inside Your Reader’s Brain with Novelist and Scientist Ransom Stephens

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Ransom Stephens speaks March 19 CWC - "Be a better writer...with SCIENCE!"

The Neuroscience of Reading

How to Make Readers Laugh and Cry

Neuroscience is like looking under the hood to see how It works. When you know how readers process your writing you can figure out what grabs readers, what bores them, and why. In this presentation, we’ll investigate how to write in ways that administer dopamine when you want readers happy and withholds it when you want readers sad. We’ll explore the roots of what people like and why bestsellers aren’t always critical favorites. Art is subjective, but our subjectivity has a lot in common. Join us for this exciting approach to writing March 19th!

About Ransom Stephens

Ransom Stephens, Ph.D., is a scientist, science writer, and novelist. He’s written hundreds of articles on subjects ranging from neuroscience to quantum physics to parenting teenagers. In his first novel, The God Patent (47North, 2010), a troubled father is caught in the science-religion culture war and in his second, The Sensory Deception (47North, 2013), scientists and venture capitalists use the relationship between the senses and the mind to give people the experiences of endangered animals. His first nonfiction book, The Left Brain Speaks but the Right Brain Laughs (Viva Editions, 2016), is an irreverent and accurate look at neuroscience for a lay-audience with emphasis on innovation in art and science. Ransom has given thousands of speeches across the US, Europe, and Asia and has developed a reputation for making complex topics accessible and funny.

RansomStephens.com

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers
3:00–3:15 – CWC Featured Member reads
3:15–4:30 – Keynote Speaker Dr. Ransom Stephens

 

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4 Publicity Tips from Sunday’s Speaker, Cristina Deptula

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Cristina Deptula

Cristina Deptula speaks at 4 pm, come at noon for our working groups.

This Sunday at Connexion in Jack London Square, publicist Cristina Deptula is going to give us tips on creatively reaching traditional media. Rather than a passive lecture, Cristina is looking forward to having an interactive discussion, based on the best advice for the authors in the room.

I asked Cristina to give us some general tips on publicity, and here are four that she mentioned that should apply to most any author.

Publicity Tip 1

Go Where Your Audience Already Is

Find your audience where they already gather, reach them how they already communicate. Ask your readers how they found out about you. Then ask them how they normally find out about new books and where they spend time. Go to those places and find more readers like them.

Publicity Tip 2

Traditional and Social Media Work Together

For example, use social media to announce and post photos from your signings and events (posting live is even better). Share links to reviews you’ve landed in print publications. Host in-person events where you invite your social media followers.

Publicity Tip 3

Do Your Research

When you reach out to traditional publicity venues like radio shows and newspapers, figure out how they want to be contacted and follow the rules and submission guidelines. Pay attention to preferred genres and areas of interest. For example, if you are calling a live outlet like radio and television, it’s critical that you not call them close to shooting hours. A newspaper journalist is more likely to take your phone call if you don’t call her before deadline.

Publicity Tip 4

In Your Pitch, Include Previous Speaking/Reviews

Let the outlet you are contacting know where you’ve spoken before or been reviewed or interviewed before. Especially for radio and television, it’s critical to demonstrate that you aren’t camera/radio shy! So even if you gave lectures on a different topic, it is good to let them know you have experience with public speaking or appearing on TV or radio.

Better to give them the name of a little-known reviewer and quote an interesting bit from their piece than to claim that some people think you’re the next big celebrity and wonder if your relatives or friends paid you to say so!

To find out how to apply these to your book come out to this Sunday’s meeting.

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Feb 19: Creatively Reaching Traditional Media with Publicist Cristina Deptula

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cristina-deptula-head-shotCristina Deptula is a former journalist and founder of the literary publicity company Authors, Large and Small. On February 19th, she will share practical advice on getting your work reviewed in traditional media like newspapers, literary magazines and radio shows. She will also offer advice on promoting your book through bookstores, reading groups, festivals and more. Deptula’s specific,creative and sensible advice will help your writing get you heard and mentioned.

Deptula specializes in helping writers identify what’s unique about their books and find and communicate with the people who would most be interested in reaching them. Every book has an audience—it’s a matter of finding them!

About the Speaker

Cristina Deptula’s company Authors, Large and Small has provided affordable and resourceful publicity for authors of all genres since January 2013. They leverage both traditional and online/social media.

MEETING SCHEDULE

MEETING SCHEDULE
12:00–1:00 – Craft Support Group
1:00–2:00 – Author Support Group
Simultaneously:
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements
3 :00–3:15 – CWC Featured Member: Tim Jollymore
3:15–4:30 – Cristina Deptula

MEETING LOCATION

We meet at ConneXion in Jack London Plaza at 520 3rd Street (View map). Our location is a 13-minute walk from City Center BART, and there is free street parking on the street plus we are very near the garage by the movie theater. The entrance on Fourth street is ADA accessible.

Admission
CWC Members: $5
Non-Members: $10

PDF Flyer of This Event


Upcoming Meetings

April 16 (Easter Sunday)

What They Never Told Me About Being a Writer
With Connie Hale

featured member: Tim Jollymore

June 18th

Marketing Your Book with Social Media
With Frances Caballo

featured member: JoAnn Ainsworth

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