4 Publicity Tips from Sunday’s Speaker, Cristina Deptula

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Cristina Deptula

Cristina Deptula speaks at 4 pm, come at noon for our working groups.

This Sunday at Connexion in Jack London Square, publicist Cristina Deptula is going to give us tips on creatively reaching traditional media. Rather than a passive lecture, Cristina is looking forward to having an interactive discussion, based on the best advice for the authors in the room.

I asked Cristina to give us some general tips on publicity, and here are four that she mentioned that should apply to most any author.

Publicity Tip 1

Go Where Your Audience Already Is

Find your audience where they already gather, reach them how they already communicate. Ask your readers how they found out about you. Then ask them how they normally find out about new books and where they spend time. Go to those places and find more readers like them.

Publicity Tip 2

Traditional and Social Media Work Together

For example, use social media to announce and post photos from your signings and events (posting live is even better). Share links to reviews you’ve landed in print publications. Host in-person events where you invite your social media followers.

Publicity Tip 3

Do Your Research

When you reach out to traditional publicity venues like radio shows and newspapers, figure out how they want to be contacted and follow the rules and submission guidelines. Pay attention to preferred genres and areas of interest. For example, if you are calling a live outlet like radio and television, it’s critical that you not call them close to shooting hours. A newspaper journalist is more likely to take your phone call if you don’t call her before deadline.

Publicity Tip 4

In Your Pitch, Include Previous Speaking/Reviews

Let the outlet you are contacting know where you’ve spoken before or been reviewed or interviewed before. Especially for radio and television, it’s critical to demonstrate that you aren’t camera/radio shy! So even if you gave lectures on a different topic, it is good to let them know you have experience with public speaking or appearing on TV or radio.

Better to give them the name of a little-known reviewer and quote an interesting bit from their piece than to claim that some people think you’re the next big celebrity and wonder if your relatives or friends paid you to say so!

To find out how to apply these to your book come out to this Sunday’s meeting.

feb-writing-event-oakland-traditional-book-publicity

 

 

Feb 19: Creatively Reaching Traditional Media with Publicist Cristina Deptula

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cristina-deptula-head-shotCristina Deptula is a former journalist and founder of the literary publicity company Authors, Large and Small. On February 19th, she will share practical advice on getting your work reviewed in traditional media like newspapers, literary magazines and radio shows. She will also offer advice on promoting your book through bookstores, reading groups, festivals and more. Deptula’s specific,creative and sensible advice will help your writing get you heard and mentioned.

Deptula specializes in helping writers identify what’s unique about their books and find and communicate with the people who would most be interested in reaching them. Every book has an audience—it’s a matter of finding them!

About the Speaker

Cristina Deptula’s company Authors, Large and Small has provided affordable and resourceful publicity for authors of all genres since January 2013. They leverage both traditional and online/social media.

MEETING SCHEDULE

MEETING SCHEDULE
12:00–1:00 – Craft Support Group
1:00–2:00 – Author Support Group
Simultaneously:
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements
3 :00–3:15 – CWC Featured Member: Tim Jollymore
3:15–4:30 – Cristina Deptula

MEETING LOCATION

We meet at ConneXion in Jack London Plaza at 520 3rd Street (View map). Our location is a 13-minute walk from City Center BART, and there is free street parking on the street plus we are very near the garage by the movie theater. The entrance on Fourth street is ADA accessible.

Admission
CWC Members: $5
Non-Members: $10

PDF Flyer of This Event


Upcoming Meetings

April 16 (Easter Sunday)

What They Never Told Me About Being a Writer
With Connie Hale

featured member: Tim Jollymore

June 18th

Marketing Your Book with Social Media
With Frances Caballo

featured member: JoAnn Ainsworth

Oct. 16th: The Plot Whisperer Martha Alderson

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How to Best Use Major Moments to Create Excitement
and a Deep Emotional Bond with Your Readers

Martha Alderson plot whispererSunday Oct 16th We Plot, and
The Plot Whisperer Will Answer
Our Plot Quandries via Skype

Five major scenes or moments in a story carry energetic surges that are powerful enough to turn the dramatic action of the story in an entirely new direction, create an entirely new level of intensity in the story, and contribute to its thematic significance. Whenever possible, identify these four energetic markers early in the writing process.

At Sunday’s meeting Martha Alderson, AKA the Plot Whisperer, will show you how to identify and make the most of these crucial energetic markers in your plot. She’ll teach us to “show” plot and school us in the Universal Story.

About Sunday’s Speaker, Martha Alderson

Martha Alderson is a historical novelist and the best-selling author of The Plot Whisperer. More recently, she has expanded her work to include helping people transform their creative lives. She has authored 6 additional plot books, including her newest release Writing Blockbuster Plots: A Step-by-Step Guide to Mastering Plot, Structure, and Scenes, and produced 4 online video programs for writers.

She just released her historical novel Parallel Lives. Martha takes readers and writers alike beyond the words and into the very heart of a story. She lives and writes in Santa Cruz and blogs about writing and a writer’s life at the award-winning Plot Whisperer blog.

A Tech Milestone for CWC!

We Gather, But Martha Skypes

Please note, we will gather at the usual location in Jack London Square, but our speaker will be answering our questions on the big video projection screen, via Skype. We’re excited about the ways we can use this technology to bring more and better speakers. Hate this idea? Love this idea? Then you’ll have to come to the meeting to let us know!

Meeting Schedule for Sunday, October 16th, at
Connexion in Jack London Square

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — Club Business & Announcements
3 p.m. – CWC featured member
3:15-4 p.m. – Martha Alderson

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

Click here to download a printable PDF flyer of this info

SPEAKER 6/19—”Precisely: What Editors Do” with David Colin Carr

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David Colin Carr (from baipa.org)

Every writer needs a good editor! Our last speaker of the year, editor/writing coach David Colin Carr will speak about how editors can provide support for every aspect of the writing process:

  • outlining
  • developing great/logical structure
  • voicing
  • rich and efficient language
  • keeping the writing flowing
  • proofreading
  • connecting to agents or designers and production people
  • How to choose an editor
  • What to expect from the experience
  • Costs
  • What you need to prepare

Please bring your challenges and questions.

David Colin Carr has been freelancing fiction and non-fiction since 1988 with writers as far flung as Beijing and Johannesburg, as well as doctoral candidates around the US. He works collaboratively with clients to bring forth their passion – with clarity and coherence, while preserving their distinctive voice. David values outlining to develop logical structure; strives for lively, efficient language; and uses humor to turn bad news into an exciting challenge. He is dedicated to projects that manifest the beauty of this planet and the mystery of our hearts – offering compassion, counseling skills, and creativity to bring forth the brilliance of both the writing and the collaborative relationship.

$10 Public ~ $5 for CWC Members

 

Our featured CWC author this month is John Byrne Barry.

Meeting Schedule for Sunday, June 19th, 2016:

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — Club Business & Announcements
3 p.m. – CWC member John Byrne Barry
3:15-4 p.m. – David Colin Carr

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

May 15 SPEAKER— “Increase Your Exposure” with Brian Schwartz of SelfPublish.org

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Brian Schwartz of www.selfpublish.org

Learn what it takes to create effective author profiles pages at Amazon, Goodreads, Facebook, and more. Tap into simple ways to promote your work and enable others help spread the word about your book. This month’s speaker, Brian Schwartz, explains why you need to establish a presence on social media and how to get links from high traffic sites like Wikipedia, Youtube, and Reddit.

The former president of the Colorado Independent Publishers Association, Brian Schwartz has assisted hundreds of authors self- publish since 2009. He has authored and published two books: 50 Interviews: Entrepreneurs Thriving in Uncertain Times and Finding Speaking Success (Wise Media Group). He was featured in Wild Ink: Successful Secrets to Writing and Publishing in the Young Adult Market (Prufrock Press) and wrote a column for the Northern Colorado Business Report from 2012-2013. His YouTube Channel has over 100,000 views. As a recognized expert in digital publishing and book marketing, Brian is a popular speaker at Writers’ conferences around the country. Brian is the founder of SelfPublish.org, a community dedicated to helping authors succeed as publishers by raising the standards of self-publishing.

Visit www.SelfPublish.org for more information.

$10 Public ~ $5 for CWC Members

Our featured CWC author this month is Chris Harris.

Meeting Schedule for Sunday, May 15th, 2016:

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — ELECTION
3 p.m. – CWC member Chris Harris
3:15-4 p.m. – Brian Schwartz

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

4/17 SPEAKER – “Ina Coolbrith & the Saving Grace of Poetry” with Aleta George

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April is National Poetry Month! Come and learn about California’s first poet laureate—and the founder of the California Writers Club!

Aleta George author of 260px-ina_coolbrith_portrait_with_signatureIna Coolbrith: The Bittersweet Song of California’s First Poet Laureate,will speak about Coolbrith’s love of poetry, and how the act of writing it brought meaning and grace to her challenging life. George’s book captures the life and times of a pioneer poet, Oakland’s first public librarian, and the most popular literary ambassador in the early American West. Bret Harte called her the “sweetest note in California literature.” Jack London and Isadora Duncan considered her their literary godmother. Hers is the story of adolescent California; of a female poet who slipped into the male-dominated literary world of post–Gold Rush San Francisco; and of a woman whose unrequited love for poetry (and a handsome young protégé named Carl) drove her to Roaring Twenties New York in her eighties.

george flyer

click to open/download flyer

Journalist and independent scholar Aleta George writes about nature and culture in California. Her work has been published in Smithsonian.com, the San Francisco Chronicle, Bay Nature, and several travel anthologies.

Our featured CWC author this month is Jane Glendinning.

Meeting Schedule for Sunday, March 20th, 2016:

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — Club Business & Announcements
3 p.m. – CWC member Jane Glendinning
3:15-4 p.m. – Aleta George

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

SPEAKER 3/20— “Take Risks! Write Your Life!” with Victoria Zackheim

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click to open/print flyer

click to open/print flyer

Did something happen yesterday, 10 years ago, even 100 years ago, that affected the person you are today? Your life is a tapestry of threads woven together, each thread representing all those who came before you. Are you prepared to look closely at that tapestry and analyze each thread, one at a time? Writing personal essay and/or memoir is a fine place to start.

Personal essays have become a trend again with the advent of blogs and social media. Now is the time to learn this craft.

Victoria Zackheim is the creator and editor of six anthologies, and author of the novel The Bone Weaver. She took several essays from her first anthology, The Other Woman, and wove them into a play which had a nationwide reading in 2015. She is the story developer and writer of the documentary film Tracing Thalidomide: The Frances Kelsey Story (in production), and writer for Where Birds Never Sang: The Story of Ravensbruckand Sachsenhausen Concentration Camps, which aired nationwide on PBS. Her screenplay, Maidstone, based on a 1972 prison escape in Belfast, is in development. Victoria teaches Personal Essay in the UCLA Extension Writers’ Program and is a 2010 San Francisco Library Laureate.

Visit here for more information: www.victoriazackheim.com

Our featured CWC author this month is Helen Sullivan.

Meeting Schedule for Sunday, March 20th, 2016:

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — Club Business & Announcements
3 p.m. – CWC author Helen Sullivan
3:15-4 p.m. – Victoria Zakheim

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

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