May 21: How to Get Paid to Write for Magazines and Websites with LeeAnne Krusemark

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social-media-writers-club-berkeley-event MAY

LeeAnneKrusemark 350pxSUN MAY 21 – To write and get paid for it online or in magazines usually begins with a pitch or query.  At our May 21st meeting, LeeAnne Krusemark will talk about when to prepare each and how to find opportunities that pay. And while getting paid is great, she’ll also talk about other options that can lead to credibility and payment down the road. Krusemark will explain how these items help build your portfolio and online platform and how those benefit your future as a writer.

We meet at 520 3rd St. in Jack London Square.

About LeeAnne Krusemark

LeeAnne is an adjunct online Professor of Publishing for Harvard and more than 1,000 other facilities worldwide, and is a nationwide speaker on the topic. She is also a former journalist, editor, and managing editor of newspapers, as well as an author of countless magazine articles and several books on business and publishing, some of which can be found on Amazon. LeeAnne has recently authored a screenplay that Hallmark has expressed an interest in, and has also started representing other writers as an editor and agent. The inspiration she gives to others has even been compared in writing to Oprah!

leeannekrusemark.com

But Wait, There’s More

As always we offer two interactive groups to boost your writing career. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements & ELECTION!

Featured Speakers
3:00–3:15 – CWC Featured Member Judith Newton reads
3:15–4:30 – Featured Speaker LeeAnne Krusemark

Meetings are $5 for members, $10 for non-members.

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What They Never Told Me about Being a Writer

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what-they-never-told-me-being-a-writer-connie-hale

Are you ready to get serious about your writing career? Whether it’s your first book or your fiftieth, whether you write poems or parables, penny dreadfuls or pensive memoirs, every kind of writer is welcome at the oldest organization for writers west of the Mississippi.

This month in addition to our regular marketing and craft groups, we welcome Constance Hale.

Through remarks that are frank, sometimes funny, and often inspiring, Constance Hale reveals some of the ups and downs of her 30-year career as a writer. She’ll tell you the surprising story of her first piece in print, how she later became an “accidental grammarian,” and how she recently resolved to break out of the pigeon hole she found herself in and write from her deepest passions—the market be damned. Along the way she’ll share some tips on how to make sentences sing and how to make it as a freelance writer.

About Constance Hale

CH green closeup

Constance Hale is a San Francisco–based journalist and the author of three books on language and literary style, including Sin and Syntax. She has been called “Marion the Librarian on a Harley, or E. B. White on acid.” Her profiles, essays, and articles have appeared in The New York Times, Los Angeles Times, The Atlantic, Afar, and Honolulu. In 2016, she published a book on the evolution of hula, The Natives Are Restless, and a children’s book, ‘Iwalani‘s Tree. She covers the writing life at SinAndSyntax.com.

But Wait, There’s More

As always we offer two interactive groups to boost your writing career. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers
3:00–3:15 – CWC Featured Member Karma Bennett reads
3:15–4:30 – Keynote Speaker Constance Hale

Meetings are $5 for members, $10 for non-members.

Get Inside Your Reader’s Brain with Novelist and Scientist Ransom Stephens

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Ransom Stephens speaks March 19 CWC - "Be a better writer...with SCIENCE!"

The Neuroscience of Reading

How to Make Readers Laugh and Cry

Neuroscience is like looking under the hood to see how It works. When you know how readers process your writing you can figure out what grabs readers, what bores them, and why. In this presentation, we’ll investigate how to write in ways that administer dopamine when you want readers happy and withholds it when you want readers sad. We’ll explore the roots of what people like and why bestsellers aren’t always critical favorites. Art is subjective, but our subjectivity has a lot in common. Join us for this exciting approach to writing March 19th!

About Ransom Stephens

Ransom Stephens, Ph.D., is a scientist, science writer, and novelist. He’s written hundreds of articles on subjects ranging from neuroscience to quantum physics to parenting teenagers. In his first novel, The God Patent (47North, 2010), a troubled father is caught in the science-religion culture war and in his second, The Sensory Deception (47North, 2013), scientists and venture capitalists use the relationship between the senses and the mind to give people the experiences of endangered animals. His first nonfiction book, The Left Brain Speaks but the Right Brain Laughs (Viva Editions, 2016), is an irreverent and accurate look at neuroscience for a lay-audience with emphasis on innovation in art and science. Ransom has given thousands of speeches across the US, Europe, and Asia and has developed a reputation for making complex topics accessible and funny.

RansomStephens.com

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers
3:00–3:15 – CWC Featured Member reads
3:15–4:30 – Keynote Speaker Dr. Ransom Stephens

 

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4 Publicity Tips from Sunday’s Speaker, Cristina Deptula

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Cristina Deptula

Cristina Deptula speaks at 4 pm, come at noon for our working groups.

This Sunday at Connexion in Jack London Square, publicist Cristina Deptula is going to give us tips on creatively reaching traditional media. Rather than a passive lecture, Cristina is looking forward to having an interactive discussion, based on the best advice for the authors in the room.

I asked Cristina to give us some general tips on publicity, and here are four that she mentioned that should apply to most any author.

Publicity Tip 1

Go Where Your Audience Already Is

Find your audience where they already gather, reach them how they already communicate. Ask your readers how they found out about you. Then ask them how they normally find out about new books and where they spend time. Go to those places and find more readers like them.

Publicity Tip 2

Traditional and Social Media Work Together

For example, use social media to announce and post photos from your signings and events (posting live is even better). Share links to reviews you’ve landed in print publications. Host in-person events where you invite your social media followers.

Publicity Tip 3

Do Your Research

When you reach out to traditional publicity venues like radio shows and newspapers, figure out how they want to be contacted and follow the rules and submission guidelines. Pay attention to preferred genres and areas of interest. For example, if you are calling a live outlet like radio and television, it’s critical that you not call them close to shooting hours. A newspaper journalist is more likely to take your phone call if you don’t call her before deadline.

Publicity Tip 4

In Your Pitch, Include Previous Speaking/Reviews

Let the outlet you are contacting know where you’ve spoken before or been reviewed or interviewed before. Especially for radio and television, it’s critical to demonstrate that you aren’t camera/radio shy! So even if you gave lectures on a different topic, it is good to let them know you have experience with public speaking or appearing on TV or radio.

Better to give them the name of a little-known reviewer and quote an interesting bit from their piece than to claim that some people think you’re the next big celebrity and wonder if your relatives or friends paid you to say so!

To find out how to apply these to your book come out to this Sunday’s meeting.

feb-writing-event-oakland-traditional-book-publicity

 

 

Feb 19: Creatively Reaching Traditional Media with Publicist Cristina Deptula

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cristina-deptula-head-shotCristina Deptula is a former journalist and founder of the literary publicity company Authors, Large and Small. On February 19th, she will share practical advice on getting your work reviewed in traditional media like newspapers, literary magazines and radio shows. She will also offer advice on promoting your book through bookstores, reading groups, festivals and more. Deptula’s specific,creative and sensible advice will help your writing get you heard and mentioned.

Deptula specializes in helping writers identify what’s unique about their books and find and communicate with the people who would most be interested in reaching them. Every book has an audience—it’s a matter of finding them!

About the Speaker

Cristina Deptula’s company Authors, Large and Small has provided affordable and resourceful publicity for authors of all genres since January 2013. They leverage both traditional and online/social media.

MEETING SCHEDULE

MEETING SCHEDULE
12:00–1:00 – Craft Support Group
1:00–2:00 – Author Support Group
Simultaneously:
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements
3 :00–3:15 – CWC Featured Member: Tim Jollymore
3:15–4:30 – Cristina Deptula

MEETING LOCATION

We meet at ConneXion in Jack London Plaza at 520 3rd Street (View map). Our location is a 13-minute walk from City Center BART, and there is free street parking on the street plus we are very near the garage by the movie theater. The entrance on Fourth street is ADA accessible.

Admission
CWC Members: $5
Non-Members: $10

PDF Flyer of This Event


Upcoming Meetings

April 16 (Easter Sunday)

What They Never Told Me About Being a Writer
With Connie Hale

featured member: Tim Jollymore

June 18th

Marketing Your Book with Social Media
With Frances Caballo

featured member: JoAnn Ainsworth

Oct. 16th: The Plot Whisperer Martha Alderson

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How to Best Use Major Moments to Create Excitement
and a Deep Emotional Bond with Your Readers

Martha Alderson plot whispererSunday Oct 16th We Plot, and
The Plot Whisperer Will Answer
Our Plot Quandries via Skype

Five major scenes or moments in a story carry energetic surges that are powerful enough to turn the dramatic action of the story in an entirely new direction, create an entirely new level of intensity in the story, and contribute to its thematic significance. Whenever possible, identify these four energetic markers early in the writing process.

At Sunday’s meeting Martha Alderson, AKA the Plot Whisperer, will show you how to identify and make the most of these crucial energetic markers in your plot. She’ll teach us to “show” plot and school us in the Universal Story.

About Sunday’s Speaker, Martha Alderson

Martha Alderson is a historical novelist and the best-selling author of The Plot Whisperer. More recently, she has expanded her work to include helping people transform their creative lives. She has authored 6 additional plot books, including her newest release Writing Blockbuster Plots: A Step-by-Step Guide to Mastering Plot, Structure, and Scenes, and produced 4 online video programs for writers.

She just released her historical novel Parallel Lives. Martha takes readers and writers alike beyond the words and into the very heart of a story. She lives and writes in Santa Cruz and blogs about writing and a writer’s life at the award-winning Plot Whisperer blog.

A Tech Milestone for CWC!

We Gather, But Martha Skypes

Please note, we will gather at the usual location in Jack London Square, but our speaker will be answering our questions on the big video projection screen, via Skype. We’re excited about the ways we can use this technology to bring more and better speakers. Hate this idea? Love this idea? Then you’ll have to come to the meeting to let us know!

Meeting Schedule for Sunday, October 16th, at
Connexion in Jack London Square

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — Club Business & Announcements
3 p.m. – CWC featured member
3:15-4 p.m. – Martha Alderson

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

Click here to download a printable PDF flyer of this info

SPEAKER 6/19—”Precisely: What Editors Do” with David Colin Carr

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David Colin Carr (from baipa.org)

Every writer needs a good editor! Our last speaker of the year, editor/writing coach David Colin Carr will speak about how editors can provide support for every aspect of the writing process:

  • outlining
  • developing great/logical structure
  • voicing
  • rich and efficient language
  • keeping the writing flowing
  • proofreading
  • connecting to agents or designers and production people
  • How to choose an editor
  • What to expect from the experience
  • Costs
  • What you need to prepare

Please bring your challenges and questions.

David Colin Carr has been freelancing fiction and non-fiction since 1988 with writers as far flung as Beijing and Johannesburg, as well as doctoral candidates around the US. He works collaboratively with clients to bring forth their passion – with clarity and coherence, while preserving their distinctive voice. David values outlining to develop logical structure; strives for lively, efficient language; and uses humor to turn bad news into an exciting challenge. He is dedicated to projects that manifest the beauty of this planet and the mystery of our hearts – offering compassion, counseling skills, and creativity to bring forth the brilliance of both the writing and the collaborative relationship.

$10 Public ~ $5 for CWC Members

 

Our featured CWC author this month is John Byrne Barry.

Meeting Schedule for Sunday, June 19th, 2016:

12-1 Author Support Group*
1-2 p.m. – Marketing Group*
12:30-2 p.m. –Social Hour
2-2:30 p.m. –Break & Book Sales
2:30-3 p.m. — Club Business & Announcements
3 p.m. – CWC member John Byrne Barry
3:15-4 p.m. – David Colin Carr

* Guests may visit any of our author support groups once before joining.

Click here for more information about location and time.

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