CWC Summer Social—July 23rd at Heinold’s

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There will be no statewide picnic in Joaquin Miller Park this year, our club’s original “home base,” but we will once again be holding an “open house” for all “California Writers.”

(That’s a lot of “quotation marks.” We writers sure know how to use our tools, don’t we?)

Join the Berkeley Branch of the California Writers Club at Jack London’s favorite hangout, Heinold’s First and Last Chance Saloon in Jack London Square, from 3:30-5:30pm on Sunday, July 23rd. No-host bar & lots and lots of writers.

We welcome all California Writers, and invite you to come and see if joining the club will benefit your writing career.

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P.S. Although this is an “open house,” Jack London’s cabin won’t actually be open but you can learn about this important founding member of our branch.

JUNE 18: How to Turn Your Book into an Audiobook with Howard Van Es

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how to turn your book into an audiobook (June 18th 109 3rd St Oakland)

Come to Our June 18th Meeting
Featuring Howard Van Es

Our June meeting will feature Howard Van Es, president of Let’s Write Books, Inc. His company helps authors with editing, design, publishing and book marketing services. He’s going to talk to us about audiobooks.

Turn Your Book Into an Audiobook

Howard VanEs

Howard Van Es will speak at our June 18th meeting on how to turn your book into an audiobook

The market for audiobooks is exploding due to the growing number of computers, smartphones, and tablets, which make it easy for the consumer to purchase and instantly listen to their favorite books. Interestingly, Amazon has seen this trend and purchased Audible a few years ago. They also own ACX, which is the major distributor of audiobooks to Amazon, Audible, and iTunes, the three big platforms for audiobook sales.

The digital platform is another way to easily repurpose the content of books while tapping into more channels of distribution, which means more people being exposed to your book resulting in more sales and royalty payments for you. Howard Van Es will show you how to turn your book into an audiobook and tap into this hot trend in book sales.

In addition to running his company, Van Es is also author of 30 books of his own and has ghostwritten many others for clients. He is also the former owner and creative director of an award winning advertising agency.

Find out more about Howard Van Es at LetsWriteBooks.net

But Wait, There’s More

Howard Van Es will speak at 3:15, but remember our meetings start at 12, and include interactive groups to help you with your writing and your book sales. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

Our June meeting will also be when we announce our new executive board. Find out who is going to be running the Berkeley CA Writers Club throughout 2017, what they have planned and how they will steer this ship.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements & MEET THE NEW CWC EXECUTIVE BOARD!

Featured Speakers
3:00–3:15 – CWC Featured Member Joanne Ainsworth reads
3:15–4:30 – Featured Speaker Howard Van Es

Meetings are $5 for members, $10 for non-members.

Meeting Location: Jack London Park in Jack London Square

520 3rd Street, Oakland

One block east of Broadway. It’s a big brick building between third and fourth streets. Ring the buzzer to be let in, the code will be on a sign on the door.

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May 27: CWC Political Writers Sound Off

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An evening of Political Readings with CWC authors at Laurel Books

We’re excited to announce a new series with Laurel Bookstore, beginning with:

AN EVENING OF POLITICAL READINGS BY CWC AUTHORS

It’s been a while since we created a space for socializing, and we want to provide chances for our authors to read from and promote their latest works. So we’re partnering with Laurel Books to present themed readings. Each reader will read a short passage from their work, and when all of the works are finished, a book signing will follow. Since everyone we know is excited to talk about politics right now, that’s the theme we’re starting with.

The event is at 6 p.m.

Laurel Book Store is located at 1423 Broadway in Oakland.

Some of the topics will include bullying, racism, crowds, progressive strategy, the fight for a living wage, and (never surprisingly) president Trump.

Love politics? Hate politics? Come out and show your support! And let us know what theme you want us to do for our next reading in the series. Here are the readers we have signed up for the May 27th event.

RSVP on Facebook

Add the event to your Google Calendar

CWC Political Readers

Ransom Stephens
Al Sandine
Ann Berlak
Jim Beach
Gini Graham Scott
Stephen Cataldo
Mary Luersen
Kristen Caven
Karma Bennett
Henry Hitz

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May 21: How to Get Paid to Write for Magazines and Websites with LeeAnne Krusemark

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social-media-writers-club-berkeley-event MAY

LeeAnneKrusemark 350pxSUN MAY 21 – To write and get paid for it online or in magazines usually begins with a pitch or query.  At our May 21st meeting, LeeAnne Krusemark will talk about when to prepare each and how to find opportunities that pay. And while getting paid is great, she’ll also talk about other options that can lead to credibility and payment down the road. Krusemark will explain how these items help build your portfolio and online platform and how those benefit your future as a writer.

We meet at 520 3rd St. in Jack London Square.

About LeeAnne Krusemark

LeeAnne is an adjunct online Professor of Publishing for Harvard and more than 1,000 other facilities worldwide, and is a nationwide speaker on the topic. She is also a former journalist, editor, and managing editor of newspapers, as well as an author of countless magazine articles and several books on business and publishing, some of which can be found on Amazon. LeeAnne has recently authored a screenplay that Hallmark has expressed an interest in, and has also started representing other writers as an editor and agent. The inspiration she gives to others has even been compared in writing to Oprah!

leeannekrusemark.com

But Wait, There’s More

As always we offer two interactive groups to boost your writing career. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements & ELECTION!

Featured Speakers
3:00–3:15 – CWC Featured Member Judith Newton reads
3:15–4:30 – Featured Speaker LeeAnne Krusemark

Meetings are $5 for members, $10 for non-members.

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What They Never Told Me about Being a Writer

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what-they-never-told-me-being-a-writer-connie-hale

Are you ready to get serious about your writing career? Whether it’s your first book or your fiftieth, whether you write poems or parables, penny dreadfuls or pensive memoirs, every kind of writer is welcome at the oldest organization for writers west of the Mississippi.

This month in addition to our regular marketing and craft groups, we welcome Constance Hale.

Through remarks that are frank, sometimes funny, and often inspiring, Constance Hale reveals some of the ups and downs of her 30-year career as a writer. She’ll tell you the surprising story of her first piece in print, how she later became an “accidental grammarian,” and how she recently resolved to break out of the pigeon hole she found herself in and write from her deepest passions—the market be damned. Along the way she’ll share some tips on how to make sentences sing and how to make it as a freelance writer.

About Constance Hale

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Constance Hale is a San Francisco–based journalist and the author of three books on language and literary style, including Sin and Syntax. She has been called “Marion the Librarian on a Harley, or E. B. White on acid.” Her profiles, essays, and articles have appeared in The New York Times, Los Angeles Times, The Atlantic, Afar, and Honolulu. In 2016, she published a book on the evolution of hula, The Natives Are Restless, and a children’s book, ‘Iwalani‘s Tree. She covers the writing life at SinAndSyntax.com.

But Wait, There’s More

As always we offer two interactive groups to boost your writing career. In our craft group, we discuss how to tackle challenges in our writing. In the marketing group we help you spread the word about your books and build your platform. We also provide tasty snacks and plenty of opportunities to network with other writers.

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers
3:00–3:15 – CWC Featured Member Karma Bennett reads
3:15–4:30 – Keynote Speaker Constance Hale

Meetings are $5 for members, $10 for non-members.

Get Inside Your Reader’s Brain with Novelist and Scientist Ransom Stephens

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Ransom Stephens speaks March 19 CWC - "Be a better writer...with SCIENCE!"

The Neuroscience of Reading

How to Make Readers Laugh and Cry

Neuroscience is like looking under the hood to see how It works. When you know how readers process your writing you can figure out what grabs readers, what bores them, and why. In this presentation, we’ll investigate how to write in ways that administer dopamine when you want readers happy and withholds it when you want readers sad. We’ll explore the roots of what people like and why bestsellers aren’t always critical favorites. Art is subjective, but our subjectivity has a lot in common. Join us for this exciting approach to writing March 19th!

About Ransom Stephens

Ransom Stephens, Ph.D., is a scientist, science writer, and novelist. He’s written hundreds of articles on subjects ranging from neuroscience to quantum physics to parenting teenagers. In his first novel, The God Patent (47North, 2010), a troubled father is caught in the science-religion culture war and in his second, The Sensory Deception (47North, 2013), scientists and venture capitalists use the relationship between the senses and the mind to give people the experiences of endangered animals. His first nonfiction book, The Left Brain Speaks but the Right Brain Laughs (Viva Editions, 2016), is an irreverent and accurate look at neuroscience for a lay-audience with emphasis on innovation in art and science. Ransom has given thousands of speeches across the US, Europe, and Asia and has developed a reputation for making complex topics accessible and funny.

RansomStephens.com

MEETING SCHEDULE

12:00–1:00 – Craft Support Group
1:00–2:00 – Marketing Group

Simultaneously
12:30–2:00 – Social Hour
2:00–2:30 – Break, Book Sale
2:30–3:00 – Announcements

Featured Speakers
3:00–3:15 – CWC Featured Member reads
3:15–4:30 – Keynote Speaker Dr. Ransom Stephens

 

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4 Publicity Tips from Sunday’s Speaker, Cristina Deptula

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Cristina Deptula

Cristina Deptula speaks at 4 pm, come at noon for our working groups.

This Sunday at Connexion in Jack London Square, publicist Cristina Deptula is going to give us tips on creatively reaching traditional media. Rather than a passive lecture, Cristina is looking forward to having an interactive discussion, based on the best advice for the authors in the room.

I asked Cristina to give us some general tips on publicity, and here are four that she mentioned that should apply to most any author.

Publicity Tip 1

Go Where Your Audience Already Is

Find your audience where they already gather, reach them how they already communicate. Ask your readers how they found out about you. Then ask them how they normally find out about new books and where they spend time. Go to those places and find more readers like them.

Publicity Tip 2

Traditional and Social Media Work Together

For example, use social media to announce and post photos from your signings and events (posting live is even better). Share links to reviews you’ve landed in print publications. Host in-person events where you invite your social media followers.

Publicity Tip 3

Do Your Research

When you reach out to traditional publicity venues like radio shows and newspapers, figure out how they want to be contacted and follow the rules and submission guidelines. Pay attention to preferred genres and areas of interest. For example, if you are calling a live outlet like radio and television, it’s critical that you not call them close to shooting hours. A newspaper journalist is more likely to take your phone call if you don’t call her before deadline.

Publicity Tip 4

In Your Pitch, Include Previous Speaking/Reviews

Let the outlet you are contacting know where you’ve spoken before or been reviewed or interviewed before. Especially for radio and television, it’s critical to demonstrate that you aren’t camera/radio shy! So even if you gave lectures on a different topic, it is good to let them know you have experience with public speaking or appearing on TV or radio.

Better to give them the name of a little-known reviewer and quote an interesting bit from their piece than to claim that some people think you’re the next big celebrity and wonder if your relatives or friends paid you to say so!

To find out how to apply these to your book come out to this Sunday’s meeting.

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